With more than 15,000 food, drink, catering supplies and equipment products within its portfolio, navigating the full Bidfood range can be a nightmare for busy caterers. Therefore, the wholesaler often creates tailored, customer-specific collateral and recipes to help aid its customers and help them to easily pinpoint the products they need for their business - whether a busy pub looking for ingredients for classic dishes, or a school looking for healthy options that are compliant with school food regulations.
Working closely with the Consumer Insights team as well as Bidfood Chefs, we identified the growing trend across a range of outlets for burgers that were both delicious but easy for consumers to personalise to their tastes. I was therefore tasked with creating a ‘Build A Burger’ guide targeting customers including pubs, restaurants, hotels, universities and contract caterers.
It was important to make the guide informative, inspiring but most importantly - easy to navigate. As well as the guide, I created a series of pull out menu cards for customers to add to their collection and easily refer back to.