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Kerry Foods

Cheesestrings Comic Strips

I was approached by communications agency, Cirkle, looking to create an impact with the grocery and retail trade media on behalf of their client, Cheestrings, owned by Irish food giants Kerry Foods.

The request was to create 10 memorable, personalised comic strips to bring to life the brand’s new partnership and on-pack promotion with Marvel’s ‘Captain America’.

From creating hand drawn illustrations of each individual journalist, developing a personalisable comic strip storyboard, to the final design and print execution - this was no mean feat, especially trying to find that look of skipping breakfast! But both the client and the agency were impressed, so much so that Cirkle requested an additional copy as a gift for the client, as well as an additional printed copy to proudly display in its offices.

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